Event Calendar

Thursday, January 10, 2019

Your Content Strategy Is Your Digital Strategy

Start Date: 1/10/2019 1:00 PM EST
End Date: 1/10/2019 2:00 PM EST


Event Website: https://zoom.us/j/900824882

Organization Name: SALA

Contact:
Kevin Kennedy
Email: kevin.kennedy@smallassociations.org
Phone: 202-701-1999

Sponsor: GLC - A Marketing Communications Agency


50% of marketing budgets now go toward digital initiatives. Are you boosting online engagement and member experience and retention? Learn best practices and practical tips from GLC. We will share several client case studies so that you can learn from your peers and set your strategy on the right track.
 
Learning Objectives:
 
Discover:

  1. Why a holistic content strategy is integral to success  
  2. How to implement a content strategy with a small staff
  3. How to track and measure ROI
  4. What worked and didn’t work for several association clients  
Presenter:
Joe Stella, Vice President, Business Development, Association Practice at GLC